November 14, 2017
Organization Enters New Phase of Growth with New Brand Identity
SPARTANBURG, S.C. – The Children’s Security Blanket has changed its name. The 16-year-old Spartanburg-based nonprofit remains dedicated to helping children battle cancer, but has adopted a new name, Children’s Cancer Partners of the Carolinas (CCP), that conveys it’s dramatically larger service area. The new identity also reflects its efforts to partner with community agencies and funders, and the families of children battling cancer by providing funds for food, lodging and meals associated with cancer treatment, as well as compassion and support.
“Our new name expresses clearly our service to the entire Carolinas and our continuing mission to provide comprehensive support and loving compassion to families whose children are fighting cancer in an effort to improve their overall quality of life,” said Children Cancer Partners’ Executive Director Laura Allen. “Our new name accurately relays the relationship between our organization and each of the families we serve. We truly partner with these families through every step of the childhood cancer journey. The hope and love we offer struggling families is also vividly depicted in our new logo.”
Started in 2001, Children’s Cancer Partners grew from a project of the Optimist Club. The organization first existed to help families in Spartanburg County, S.C. but expanded its reach in 2016 to encompass families throughout both North and South Carolina. Children up to age 18 may be referred to CCP by social workers at their pediatric oncology treatment centers. After meeting with the child and their family to identify specific needs, CCP continues to partner with them until the child reaches the age of 21.
CCP’s new identity was revealed at an event in Spartanburg on November 13th. At the event CCP program participants, Catherine Brown, Jermeca Jackson and Mekayla Gist, shared the compelling story of how the organization lessened their families’ burdens as they battled cancer. Brown’s daughter, Naomi, and their family have benefited from partnering with CCP. Jackson’s daughter, Mekayla, is in remission and volunteers with CCP as she takes classes at Greenville Tech.
“Our new identity relates the love and compassion shared by our organization, which is continuing to grow its reach to serve more and more families in need,” explained Sheila Ingle, Chairman of the Board for CCP.
“The founder of The Children’s Security Blanket, Tom Russell, remains a valuable member of our team and works with our organization to help our brave children and their families,” shared Allen. “We will continue to expand on the strong foundation that Tom and other staff, volunteers and donors have built as we increase our capacity to help more families in the Carolinas during their time of crisis.”
Volunteer and staff leaders at CCP worked with Upstate marketing and public relations firm DNA Creative Communications to craft the new brand identity. Generous donors have supported the agency’s expansion and rebranding efforts.
About Children’s Cancer Partners of the Carolinas (formerly The Children’s Security Blanket)
Located in downtown Spartanburg, SC, the mission of Children’s Cancer Partners of the Carolinas is to provide comprehensive support and loving compassion to families whose children are battling cancer to improve their overall quality of life. The organization serves children and families throughout South Carolina and North Carolina. Donations to the agency are tax deductible. For more information on CCP, please visit www.childrenscancerpartners.org or call 864-582-0673.